Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean strategy can be applied across sectors or businesses. Jul 28, 2018 blue ocean strategy was coined by professors w. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. In studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysiscompany and industryare of limited use in explaining how and why blue oceans are created. Blue ocean strategy is a new way of thinking, a new strategic mindset, a bold new path to winning the future. The blue ocean strategy reader meet your next favorite book. Blue ocean strategy is a bad book, but it is not your usual bad book. Furthermore the blue ocean strategy was awarded with. Pros and cons of blue ocean strategy essay example. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. Oct 21, 2007 she is qualified by the blue ocean strategy initiative center london, in blue ocean strategy concepts, tools and frameworks and specializes in helping organizations create their blue ocean strategy future. Jul, 2018 for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kims newest book, blue ocean shift.
Chan kim and renee mauborgne blue ocean strategy reader by w. It is being published in a recordbreaking 44 languages and is a w. Includes the article that first introduced the idea of a blue ocean strategy leading to an international bestselling book. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Jan 14, 2015 blue ocean strategy is a new way of thinking, a new strategic mindset, a bold new path to winning the future. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. To join the free indie business book club, click here. Summary if you ever hear your executives whine about the competition, you will want to read this book. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options.
Chan kim, 9781633692879, available at book depository with free delivery worldwide. Buy blue ocean strategy, expanded edition revised ed. All in all, blue ocean strategy is a book worth reading. Theyve progressed every year since to 15th in 2005. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. The strategy can transform a current product or idea or create something total new. Blue ocean strategy and blue ocean shift, created by worldrenowned professors chan kim and renee mauborgne, is a new way of thinking, a movement away from a.
Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. May 27, 2014 for that there is nothing better than something called the blue ocean strategy. Everyday low prices and free delivery on eligible orders. Red oceans, blue oceans, and your blog there are two types of oceans in this world, according to authors w. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Chan kim and renee mauborgne rank in the top 5 management gurus in the world in the thinkers50 list, a title they have held for ten straight years. A blue ocean is the complete opposite of the existing red oceans in the market that quickly drown a new company before they can gain success. Furthermore the blue ocean strategy was awarded with the best business book of 2005. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. The book succeeds in showing how businesses, can outdo their competitors. Chan kim and renee mauborgne, professors at insead.
Essay on blue ocean strategy a marketing book 1053. Chan kim and renee mauborgne who studied over 150 strategic moves made between 1880 and 2000 in more than 30 industries. This book brings the best of those articles together all in one place. Free delivery worldwide on over 20 million books we use cookies to give you the best possible experience. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Summary of the first four chapters of the international bestseller blue ocean strategy. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Blue ocean strategy is about creativity and finding new markets that allow a company not to get involved inand bogged down byhyper competition, said w. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. How to create uncontested market space and make the competition irrelevant by w.
Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue. But, lets first understand what is blue ocean and how it is different from red ocean strategy. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192. An introduction to blue ocean strategy mba knowledge base. The strategy canvas provides a highly visual tool to help look at future options. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Chan ki slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Based on a study of 150 strategic moves spanning more than 100 years.
Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Chan, 97815996192, available at book depository with free delivery worldwide. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. May 26, 2015 summary of the first four chapters of the international bestseller blue ocean strategy. Usa today bestseller blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Value innovation strategy competes in an uncontested market space. The seminal book blue ocean strategy has sold over 3. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3.
Apr, 2016 this strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Chan kim and renee mauborgne in the indie business book club. This blog article is a overview of some of the key points of the book by w. For that there is nothing better than something called the blue ocean strategy. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. She is qualified by the blue ocean strategy initiative center london, in blue ocean strategy concepts, tools and frameworks and specializes in helping organizations create their blue ocean strategy future. You may or may not agree with the central philosophy, but you will be inspired. Book depository is the worlds most international online bookstore offering over 20 million books with free delivery worldwide. Blue ocean strategy is innovative, and it creates a new market instead of fitting into the current market. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Chan kim and renee mauborgne in their book blue ocean strategy. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. Chan kim and renee mauborgnes blue ocean strategy by andreas mebert, 9781912128426, available at book depository with free delivery worldwide. Based on a study of 150 strategic moves spanning more than 100 years across 30 industries, the authors argue that lasting success comes not from battling competitors but from creating blue oceansuntapped new market. Blue ocean strategy for small businesses fundbox blog. Blue ocean strategy is the result of research by professors w. This international bestselling book sold more than a million copies in its first year of publication, and has. May 30, 2017 to join the free indie business book club, click here. Blue ocean strategy formulation the four principles of. There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies.
While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. How to create uncontested market space and the make competition irrelevant 2005. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. Blue ocean strategy, expanded edition book depository. You cannot copy in full or in part any of our full text content and our original ed images without our prior consent. Chan kim and renee maugborgne, was published in 2005 based on studies of 150 strategic business moves that took place over the course of a century.
Made by group d of the minor global trendwatching 2015. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Discover book depository s huge selection of blue ocean books online. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. In this article you will learn how to make your competition irrelevant and have sales and profit.
Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. The most appropriate unit of analysis is the strategic move, the. How to create uncontested market space and make competition irrelevant w. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean strategy is innovative, and it creates a. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Essay about blue ocean strategy 825 words bartleby.
How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. After reading the book, i can summarize the idea behind the blue ocean strategy in two main statements which are. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. Achieved via the delivery of features that have a highest marginal benefit to customer needs. We love to know how blue ocean strategy, blue ocean shift, and blue ocean leadership is applied around the world by other people and we monitor for blue ocean mentions so we will know if you do not abide by our rules. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. The on the blue ocean strategy essay 1969 words 8 pages. Basing their studies on 150 strategic business moves that stretch over 300 years and 30. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition.
Blue ocean strategy can be found on amazon blue ocean strategy. Chan kim, 9781625274496, available at book depository with free delivery worldwide. Blue ocean strategy including examples and pdf download. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Essay on blue ocean strategy a marketing book 1053 words. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. It became an international bestselling business book and was recently updated in 2015. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Find your space in the blue oceanand build your blue ocean strategy. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. Chan kim, 9781633692749, available at book depository with. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute.
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